Package Design
Packaging design is simply to pack things well. In the world of graphic design, packaging should not only pack things well but also pack them nicely. Packaging design includes material, structure and appearance.
1. Material:
The corrugated paper consists of 3 parts, the surface paper (liner) is a corrugated core paper (corrugated medium), and the bottom paper (liner)
Corrugated paper is composed of 4 ways: single-sided corrugated without face paper, single-layered corrugated, double-layered corrugated, and three-layered corrugated.
For ease of use, 5 basic thicknesses are specified internationally, A-Flute, B-Flute, C-Flute, E-Flute, and F-Flute (the thinnest). Only these 5 kinds can not meet the needs of all packaging thicknesses, so the 5 kinds of thicknesses are combined to make 4 kinds of corrugated paper with different layers: EB-Flute, BC-Flute, AB-Flute, BCB-Flute. The specifications of the above-corrugated paper are international Common 9 specifications.
2. Structure:
Packaging structure is the core work of packaging design. A piece of paper can be turned into a three-dimensional protective structure of various shapes through clever cutting and folding.
The first step requires a basic three-dimensional space concept, unfold a basic three-dimensional square box flat on the paper, and then cut out the unfolded diagram
The second step is to fold the three-dimensional template model
The third step is to modify the three-dimensional packaging template directly according to your ideas and needs, and then re-expand the template into a flat drawing
The fourth step is to organize the specific modification positions obtained into the final package expansion diagram.
This process may need to be repeated several times until the drawn flat unfolded diagram can be smoothly folded into a box at one time
3. Appearance
The appearance of the packaging can make the product meet the requirements of commercial promotion and sales, so the good-looking appearance also contains clear requirements, reflecting the consistency of the inside and outside of the product, which is conducive to display in the sales space, easy for consumers to read the product name, and has distinct characteristics to distinguish For other similar products, it stimulates consumers' desire to buy and promotes sales.
These requirements are reflected in appearance, content: brand names, trademarks, standard fonts, illustrations, product descriptions, including quality descriptions, ingredients or nutritional content, etc., as well as barcodes, company names, origin, and promotional information. The combination of these elements is ever-changing.
